Three Reasons You Need a Great (not good)
Header Graphic for Your Web Site
The single most important graphic element on your Web
site or blog is, without a doubt, your header graphic.
If your site lacks an eye-catching, targeted and topic-specific
header graphic, it runs the risk of being ignored by untold numbers of potential clients and readers. But
an attention-grabbing, well-designed header graphic does three things that are absolutely essential for
your site to survive and thrive:
1. It lets people know
what your site is about instantaneously.
Congratulations, someone
has visited your Web site! Now, whether he stays to look around or immediately hits the back button to
escape depends largely on your header graphic.
Your header graphic is the first page element your site
visitors will see when they arrive at your Web site or blog. An effective header graphic assures site
visitors that they have arrived at the correct destination and it confirms that your content or product
is exactly what they are looking for.
If your header does not clearly communicate your site’s topic,
visitors will leave in search of another site that fulfills their needs and expectations
better.
2. It distinguishes your
site as professional and authoritative.
Your Web site or blog visitors must trust your expertise,
whether you sell a product or relay information, in order for your site to be
successful.
A sloppy, fuzzy, boring or poorly designed header graphic
indicates amateur site management and will earn you the skepticism of everyone who sees it. A polished,
error-free header graphic with clear images, sharp fonts and site-specific art, however, will earn your
visitors’ trust because it lends credibility and sophistication to your site.
If your site design looks professional, visitors will expect
that you are, too.
3. It brands your site
with a unique identity.
Identity recognition is everything when it comes to building a
successful business or personal reputation. You want your site visitors to be able to recognize your site
next week, next month and next year, even if they only visited it once before.
A strong, unique header graphic combined with a positive user
experience at your Web site or blog will ensure that your site visitors never confuse you with someone
else. If your header graphic is doing its job, your site will stand out from the crowd and convey the
message that visitors can count on you for products, services and information they won’t find anywhere
else.
GET YOUR FREE OR PRO VERSION OF HEADER GRAPHIC TOOL TO
DESIGN PROFESSIONAL BACKGROUND IMAGES FOR YOUR WEB SITE.
